Last week Burger King’s Twitter account was hacked. The little darlings who hijacked it told the world that Burger King had been sold to McDonalds. That was on Monday. On Tuesday Jeep’s Twitter account was hacked and according to the hijackers, it had been sold to Cadillac. It was presumed the hijackers of both accounts were from the same camp; …
Social Marketing is for the birds – Cornell Hawks & Herons that is…
Some events are tailor-made for social media buzz. Like new car model introductions, landmark events or anything in the celebrity sphere. But if anyone had ever told me that a 24/7 webcam focused on nesting Redtail hawks would draw a crowd I might have questioningly cocked my head a bit sideways. Yet that is exactly what the good folks at …
Is Pinterest the key to Collective Enlightenment?
So, like millions of other internet savvy women, I recently joined Pinterest. I got an account and instantly said; “I don’t get it, this is dumb” and then I went on with my life. That is, until I heard the words Pinterest about 200 more times here and there in everyday life and internetting around and I thought… “Ok, let’s …
The 5 spoked wheel of social marketing
Social marketing, at its core, is like a wagon wheel. It has a hub and 5 spokes which can conveniently be arranged into a fine circular object that will handily take you down the social track. The hub is your blog Spoke #1 – a social networking account on Facebook. Spoke #2 – a microblogging account on Twitter. Spoke #3- …
A man before his time
I don’t know why I was thinking about the election process but… Back in 2006 a good friend of mine had the brilliant idea of setting up a website where regular citizens could ask local political candidates questions and those politicians, in turn, could respond. The idea was brilliant. No more canned questions with canned answers – rather a clear, …
4 Reasons Companies Don’t Join the Social Media Marketing Frenzy.
You know who you are. You have that antagonizing itch scratching and scratching right there nestled next to the need-to-succeed part of your brain. You know the world of doing business as usual has taken a sharp left turn but you aren’t quite going with it. You have an inkling you should but you just aren’t buying in. Hummm, why …
Thoughts on the Iran
We are all fascinated, some more, some less, with the drama of human injustice. This has certainly has been the case with the recent Iranian election and its ramifications. So much so that CNN is providing complete coverage both on the website and on the air. They are also doing something they didn’t do during the election and the resulting …
State of Utah vs. social media
It doesn’t matter if you embrace or detest California’s Proposition 8, either way it is taking social media’s center stage. Many bloggers, micro-bloggers and social media account owners are amassing a movement to boycott the state of Utah, the Morman church and Marriott Hotels due to their organizing and financial support for Prop 8. Similar campaigns were mobilized against South …
Election 2008 and social media
For the first time in election history a presidential candidate used the powerful reach of social networking for something other than as a virtual ATM machine – the numbers tell the story: Facebook Obama: 2,379,102 supporters McCain: 620,359 supporters Obama has 380% more supporters than McCain Thanks to Forrester Research’s Jeremiah Owyang – @jowang MySpace Obama: Friends: 833,161 McCain: Friends: …