The oldest (and in my opinion one of the best) social media platforms is email newsletters. Today I received newsletters from both the US Forest Service and the Game Fish and Parks. The Forest Services’ was an information blast on how they were taking action to control noxious weeds in the Black Hills. And the GF&P’s was a roundup of …
Marketing – Outback Steakhouse’s Bloomin’ Onion/Facebook campaign
Outback Steakhouse recently offered a free ‘Bloomin’ Onion‘ to the first 5,000 folks who signed up on their Facebook Fan page. The results? They added 24,000 new fans in the first week. And the numbers just keep on growing.
The 5 spoked wheel of social marketing
Social marketing, at its core, is like a wagon wheel. It has a hub and 5 spokes which can conveniently be arranged into a fine circular object that will handily take you down the social track. The hub is your blog Spoke #1 – a social networking account on Facebook. Spoke #2 – a microblogging account on Twitter. Spoke #3- …