Yesterday Mashable’s Sam Laird posted an interesting article titled, Facebook Marketers Reveal States Where Users Click on Ads Most and guess which state lead the pack? Good old South Dakota is the Facebook click-through champion of the nation. In fact South Dakotans’ rate is 174% higher than the national average. If you look at that fact from an advertiser’s eye …
Infographics and the New Facebook Timeline
I’m a big fan of infographics. When done well an infographic is one of the best ways to convey complex concepts in an easy to understand way. The definition of an infographic at its simplest is – visual data. A more interesting description might be… research + data + graphics + art + design = infographic. In a way mankind …
Space Shuttle Atlantis – The Last Shuttle Mission and Social Media
As I sat at my desk this morning watching the Space Shuttle Atlantis lift off the launch pad at Cape Canaveral this morning, I was both thrilled and saddened. Thrilled because I was witnessing a monumental scientific undertaking being executed almost flawlessly and saddened because this was the last of the Space Shuttle missions. I watched the launch live on …
Social media and the beauty of excellence
A little while back Buddy Media published a study highlighting the most optimal times of the day and week to publish your brand posts on Facebook. Mashable did a fine job summarizing it in an article titled How to Improve Engagement on Your Brands Facebook Page. Here are a couple of excerpts: Daily Facebook engagement has three peaks: early morning …
2010’s Internet numbers
Back in the old days of advertising we used to look at media reach – how many subscribers a newspaper had, how many viewers watched a tv show, how many ears tuned into a radio broadcast. Then we would apply what now seems like caveman-like formulas to calculate what kind of return on investment an advertising campaign might deliver. Even …
Time management with the Pomodoro Technique
I was reading about the Pomodoro Technique this morning. It sent chills down my spine. For those unfamiliar with the PT it is a time management system. You can download a PDF of the book for free. It is supposed to take the stress out of the process of getting things done and evidently the system works extremely well. The …
Marketing – Outback Steakhouse’s Bloomin’ Onion/Facebook campaign
Outback Steakhouse recently offered a free ‘Bloomin’ Onion‘ to the first 5,000 folks who signed up on their Facebook Fan page. The results? They added 24,000 new fans in the first week. And the numbers just keep on growing.
A man before his time
I don’t know why I was thinking about the election process but… Back in 2006 a good friend of mine had the brilliant idea of setting up a website where regular citizens could ask local political candidates questions and those politicians, in turn, could respond. The idea was brilliant. No more canned questions with canned answers – rather a clear, …