Back in the old days of advertising we used to look at media reach – how many subscribers a newspaper had, how many viewers watched a tv show, how many ears tuned into a radio broadcast. Then we would apply what now seems like caveman-like formulas to calculate what kind of return on investment an advertising campaign might deliver. Even …
Video Marketing – when seeing is doing
Where do you turn if you want to learn a new skill or purchase some new fancy gadget? The internet? That’s what I thought. Recently, I decided I wanted to learn how to photograph a water drop so I headed over to our trusty friend, Google and typed ‘photograph water drops’ in the search box. Here are the results: Digital-photography-school.com …
The 5 spoked wheel of social marketing
Social marketing, at its core, is like a wagon wheel. It has a hub and 5 spokes which can conveniently be arranged into a fine circular object that will handily take you down the social track. The hub is your blog Spoke #1 – a social networking account on Facebook. Spoke #2 – a microblogging account on Twitter. Spoke #3- …
Thought of the day -Youtube marketing
This one is from Mashable in a should-read article about 5 Outstanding Leaders in YouTube Marketing. One thing is becoming apparent: The brands that achieve long-term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. The take away? -If you want to succeed in this brave (yet strange) new …