Social Marketing is for the birds – Cornell Hawks & Herons that is…

Some events are tailor-made for social media buzz.  Like new car model introductions, landmark events or anything in the celebrity sphere. But if anyone had ever told me that a 24/7 webcam focused on nesting Redtail hawks would draw a crowd I might have questioningly cocked my head a bit sideways. Yet that is exactly what the good folks at …