The oldest (and in my opinion one of the best) social media platforms is email newsletters.
Today I received newsletters from both the US Forest Service and the Game Fish and Parks.
The Forest Services’ was an information blast on how they were taking action to control noxious weeds in the Black Hills. And the GF&P’s was a roundup of this weekend’s Labor Day events in South Dakota’s State Parks.
Both were full of information I wanted to read about, and I did. Good marketing? You bet!