Election 2008 and social media

For the first time in election history a presidential candidate used the powerful reach of social networking for something other than as a virtual ATM machine – the numbers tell the story:

Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama has 380% more supporters than McCain

Thanks to Forrester Research’s Jeremiah Owyang – @jowang

MySpace
Obama: Friends: 833,161

McCain: Friends: 217,811
Obama has 380% more supporters than McCain

YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993

Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain

Twitter
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers

Obama has 240 times more followers in Twitter than McCain