What is your business’ story? Ours is ‘digital marketing with a sense of humor’. Or to embellish a bit, we offer video, photography, web and graphic design and online marketing – and we do our best to make it excellent, effective and fun for everyone. As designers we need to convey those thoughts in everything we do.
Take our logo for example. It makes a statement in somewhat silly way. It is fun, unique and memorable. That bird goes on everything we hand out, hang up, put a stamp on or launch to the internet.
Great design combines writing, typography, space, color, shape, texture etc. to say something to the viewer. It tells your company’s or product’s or event’s story. This visual storytelling is what intrigues the viewers, it is what makes them want to find out ‘what’s next’. It creates a need to open the box or go to the concert or to make the call.
Your company’s story is important. The stories of your products and services are important too. They should be told and sold boldly, with authority.
