Claire Scholz founded Asio Studio in 1998 while still running a full blown manufacturing company, Legends & Lore, Inc. Legends manufactured Tub Buddies, bathtub puppets. Don’t laugh! In her tenure as the Tub Buddie queen, she sold over 4 million of the little critters.
When she had the first Legend’s website designed she quickly saw the advantages the internet brought to small, rural businesses. If all the components of great design, programming and marketing were put into place, a business could instantly have worldwide exposure.
Since then, she has continuously studied the every changing digital landscape. New, far reaching ways to communicate with audiences (both old and new) come into existence every day but only to those who know what they are. It is an ever changing job – one that Claire loves.
When Claire isn’t assisting Asio clients with their website needs, she might be found working in her garden while listening to podcasts about the latest internet business and technology trends.
Claire specializes in helping clients promote their businesses by reaching customers directly through advertising, social media, newsletters and good old fashion content creation. She can guide clients through the thickets of search engine optimization, making the best use of web video, tweeting and the plethora of options available via online advertising.
If it’s happening on the Internet, Claire already knows about it and can help your business take advantage of it!
Content Marketing the Termes Way
Most of our clients have gotten used to our begging them to create lots and lots of content for their sites. Content is good. It builds trust, it engages with viewers and it grows brand awareness. It also helps with search engine ranking. Recently however, one of our clients took the concept to a whole…
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Viral Video of the Week
It is the ‘world’s first-ever senior citizen LipDub!’ And it is quite masterfully done. ‘Residents from Clark Retirement Community in Grand Rapids, Michigan team up with Grand Valley State University Film & Video Production students, alumni, and professors to create this sassy video to the jazzy-sweet contemporary crooning of Michael Bublé.’ The YouTube video count…
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Space Shuttle Atlantis – The Last Shuttle Mission and Social Media
As I sat at my desk this morning watching the Space Shuttle Atlantis lift off the launch pad at Cape Canaveral this morning, I was both thrilled and saddened. Thrilled because I was witnessing a monumental scientific undertaking being executed almost flawlessly and saddened because this was the last of the Space Shuttle missions. I…
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