D R U M R O L L p l e a s e . . . Announcing AsioStudio’s first annual BEST PERSONAL BRAND OF THE YEAR AWARD … But first, a couple questions, do you think Kim Kardashian can rub elbows with Google’s best and brightest? Can Taylor Swift waltz into NORAD’s Headquarters and ask for a …
Twitter Hacks and You.
Last week Burger King’s Twitter account was hacked. The little darlings who hijacked it told the world that Burger King had been sold to McDonalds. That was on Monday. On Tuesday Jeep’s Twitter account was hacked and according to the hijackers, it had been sold to Cadillac. It was presumed the hijackers of both accounts were from the same camp; …
Social Marketing is for the birds – Cornell Hawks & Herons that is…
Some events are tailor-made for social media buzz. Like new car model introductions, landmark events or anything in the celebrity sphere. But if anyone had ever told me that a 24/7 webcam focused on nesting Redtail hawks would draw a crowd I might have questioningly cocked my head a bit sideways. Yet that is exactly what the good folks at …
South Dakota Facebookers Are Ad Click Happy
Yesterday Mashable’s Sam Laird posted an interesting article titled, Facebook Marketers Reveal States Where Users Click on Ads Most and guess which state lead the pack? Good old South Dakota is the Facebook click-through champion of the nation. In fact South Dakotans’ rate is 174% higher than the national average. If you look at that fact from an advertiser’s eye …
Infographics and the New Facebook Timeline
I’m a big fan of infographics. When done well an infographic is one of the best ways to convey complex concepts in an easy to understand way. The definition of an infographic at its simplest is – visual data. A more interesting description might be… research + data + graphics + art + design = infographic. In a way mankind …
Is Pinterest the key to Collective Enlightenment?
So, like millions of other internet savvy women, I recently joined Pinterest. I got an account and instantly said; “I don’t get it, this is dumb” and then I went on with my life. That is, until I heard the words Pinterest about 200 more times here and there in everyday life and internetting around and I thought… “Ok, let’s …
Viral Video of the Week
It is the ‘world’s first-ever senior citizen LipDub!’ And it is quite masterfully done. ‘Residents from Clark Retirement Community in Grand Rapids, Michigan team up with Grand Valley State University Film & Video Production students, alumni, and professors to create this sassy video to the jazzy-sweet contemporary crooning of Michael Bublé.’ The YouTube video count seemed to be down at …
Space Shuttle Atlantis – The Last Shuttle Mission and Social Media
As I sat at my desk this morning watching the Space Shuttle Atlantis lift off the launch pad at Cape Canaveral this morning, I was both thrilled and saddened. Thrilled because I was witnessing a monumental scientific undertaking being executed almost flawlessly and saddened because this was the last of the Space Shuttle missions. I watched the launch live on …
Viral Videos of the Week
A Cirque du Solei performer flips before delivering the first pitch at Monday’s game between the Padres and Royals at Petco Park. The video was uploaded on June 26th and as of July 1, 2011 it had been viewed 1,118,922 times. There is a lot that is right about this video: It is amazing to watch It is short It …
Word of the Week – Tweetup
A tweetup is a gathering of twitter users usually for social purposes – or as Urban Dictionary defines it, ‘A gathering of nerds attempting social contact, likely for the first time. Usually disintegrates into everyone running to the nearest computer to type to one another’ …hum, why does that sound so familiar?
Social media and the beauty of excellence
A little while back Buddy Media published a study highlighting the most optimal times of the day and week to publish your brand posts on Facebook. Mashable did a fine job summarizing it in an article titled How to Improve Engagement on Your Brands Facebook Page. Here are a couple of excerpts: Daily Facebook engagement has three peaks: early morning …
This week online
It was announced on Wednesday that Twitter raised $200 million in a new round of funding from venture firm Kleiner Perkins raising its valuation to $3.7 billion. “Sources said the San Francisco microblogging service is also adding two new board members: Flipboard’s Mike McCue and David Rosenblatt, whoran DoubleClick until a bit after it sold to Google” writes Kara Swisher …
Qwiki.com – a new search tool to get excited about.
I don’t often get giddy when I read about new software, search engines or products – actually that isn’t true at all, I have just taught myself to curb the enthusiasm and to take the wait and see approach. Once in a while though the little kid in me just jumps up and down for joy and say, ‘Looky, looky, …
Dick Termes rock YouTube!
This is a week of exciting Termes/Termespheres news. Stay tuned for the big announcement at the end of the week. While you are sitting on pins and needles though you might want to give him a high five for doing a spectacular job on his YouTube marketing efforts. Take a look at his latest videos and stats: 4 Point Perspective …
Email newsletters – are they still effective?
The oldest (and in my opinion one of the best) social media platforms is email newsletters. Today I received newsletters from both the US Forest Service and the Game Fish and Parks. The Forest Services’ was an information blast on how they were taking action to control noxious weeds in the Black Hills. And the GF&P’s was a roundup of …
6 things you (probably do but) might not know you can do on Facebook.
I was talking to my Dad on Fathers day and inevitably the conversation turned to Facebook and before long I was spouting off tip after tip of Facebook knowledge when it dawned on me that others could benefit from this information as well. So here you are… 6 things you may not know you can do on Facebook!!! These particular 6 …
Sticky: 6 things you (probably do but) might not know you can do on Facebook – Intro
I was talking to my Dad on Fathers day and inevitably the conversation turned to Facebook and before long I was spouting off tip after tip of Facebook knowledge when it dawned on me that others could benefit from this information as well. So here you are… 6 things you may not know you can do on Facebook!!! These particular 6 …
Video Marketing – when seeing is doing
Where do you turn if you want to learn a new skill or purchase some new fancy gadget? The internet? That’s what I thought. Recently, I decided I wanted to learn how to photograph a water drop so I headed over to our trusty friend, Google and typed ‘photograph water drops’ in the search box. Here are the results: Digital-photography-school.com …
Marketing – Outback Steakhouse’s Bloomin’ Onion/Facebook campaign
Outback Steakhouse recently offered a free ‘Bloomin’ Onion‘ to the first 5,000 folks who signed up on their Facebook Fan page. The results? They added 24,000 new fans in the first week. And the numbers just keep on growing.
The 5 spoked wheel of social marketing
Social marketing, at its core, is like a wagon wheel. It has a hub and 5 spokes which can conveniently be arranged into a fine circular object that will handily take you down the social track. The hub is your blog Spoke #1 – a social networking account on Facebook. Spoke #2 – a microblogging account on Twitter. Spoke #3- …
The story of creation (via Twitter)
This wonderfully witty post is from Tom McNichol at the Huffington Post Day One Let there B-lite. OMG! Or shld I say Oh Me! It’s so much easier 2-C now. WTF was I thinking B4? Spent the rest of the day dividing lite from drkness. It is good. 🙂 Day Two Made a firmament (sort of a dome thing) to …
7 habits of the highly effective
Highly effective websites are like highly effective people. They don’t just happen. Their success is honed and developed. To explore this thought I found a summary of Stephen Covey’s book 7 Habits of Highly Effective People. Habit 1: Be Proactive Habit 2: Begin with the End in Mind Habit 3: Put First Things First Habit 4: Think Win/Win Habit 5: …
Remembering 9/11
Most of us will take some time today to reflect on the September 11th tragedies of eight years ago. Its sobering to remember the disbelief, apprehension and grief we all held as the day unfolded. As the days and months passed we learned of the 2,752 who had died, we witnessed the ceaseless acts of bravery from those who were …
Is Twitter worth the time?
On June 22nd Amazon acquired online shoe/clothing merchant Zappos.com with a stock deal valued somewhere between $850 – $920 million. I’m sure there a more reasons for this acquisition than meets the eye but the most stated reason is Zappos’ CEO’s philosophy of “karmic capitalism”. What goes around comes around couldn’t be truer in this case. Tony Hsieh is Zappos’ …
Oh Wow!
I had a big ‘Oh wow’ moment on Saturday when I went to get the mail out of my mailbox. Mixed in with the usual blend of credit card offers (yes, I’m still getting them), catalogs and bills was the latest issue of Time magazine. Pictured on the cover was the large, signature photograph of FDR – and the headline, …
4 Reasons Companies Don’t Join the Social Media Marketing Frenzy.
You know who you are. You have that antagonizing itch scratching and scratching right there nestled next to the need-to-succeed part of your brain. You know the world of doing business as usual has taken a sharp left turn but you aren’t quite going with it. You have an inkling you should but you just aren’t buying in. Hummm, why …
And the Webby winners were brief…
This post is taken straight from the Associated Press: Webby winners take awards with 5-word speeches NEW YORK (AP) — Who needs Twitter’s 140 characters? Five words were enough for the winners at the 13th annual Webby Awards ceremony, where Biz Stone, co-founder of Twitter, took the prize for breakout of the year. Sticking to the Webbys’ tradition of acceptance …
Thoughts on the Iran
We are all fascinated, some more, some less, with the drama of human injustice. This has certainly has been the case with the recent Iranian election and its ramifications. So much so that CNN is providing complete coverage both on the website and on the air. They are also doing something they didn’t do during the election and the resulting …
How Twitter has turned my life into colossal collections of clutter
Mind you, it’s wonderful, intelligent clutter. It has to be because it was created by the best writers, videographers, cooks, artists and photographers. However, there isn’t a way in the world that I will ever be able to look at it all. I’m one of those Twitterers who like to share links to meaningful content. That endeavor requires me to …
Who’s Tweeting at Twitter.com?
Here is a partial list – its kind of impressive: Reuters http://twitter.com/reuters BBC (Off-site List) http://menti.net/?p=1 CNN http://twitter.com/cnnbrk NY Times http://twitter.com/nytimes (The NYT also offers other sections in twitter) NY Times Business http://twitter.com/nytimesbusiness MSNBC http://twitter.com/dcagle Today Show http://twitter.com/TodayShow Wired News http://twitter.com/wired NPR http://twitter.com/nprnews Science Friday http://twitter.com/scifri Planet Money http://twitter.com/planetmoney ZDNet http://twitter.com/zdnett Conde Nast Portfolio http://twitter.com/Portfolio
Social Media Stumbling
If there is one thing that can be said about me, it’s that I Stumble a lot. What’s that? No, no, I don’t trip over everything, I use Stumble Upon. It is a plugin for most browsers that will (after a brief survey) deliver websites tailored to your interests. Being a tec and web savvy kinda person, I tend to …
Who’s on Twitter?
Mars Phoenix http://twitter.com/MarsPhoenix NORAD http://twitter.com/noradsanta Smithsonia http://twitter.com/smithsonian Manitoba Museum http://twitter.com/ManitobaMuseum Tate http://twitter.com/Tate Holocaust Museum http://twitter.com/HolocaustMuseum Franklin Mus http://twitter.com/thefranklin Barack Obama http://twitter.com/change_gov AIDG http://twitter.com/aidg Starbucks http://twitter.com/StarbucksV2V The Humane Society http://twitter.com/HumaneSociety Red Cross http://twitter.com/RedCross Science Friday http://twitter.com/scifri Al Gore http://twitter.com/algore Ntln Wildlife Foundation http://twitter.com/NWF Farm Aid http://twitter.com/FarmAid Tyson Foods http://twitter.com/TysonFoods BBC http://twitter.com/bbcscitech NPR Weekend Edition http://twitter.com/WeekendEdition Live Science http://twitter.com/LiveScience New York Times …
State of Utah vs. social media
It doesn’t matter if you embrace or detest California’s Proposition 8, either way it is taking social media’s center stage. Many bloggers, micro-bloggers and social media account owners are amassing a movement to boycott the state of Utah, the Morman church and Marriott Hotels due to their organizing and financial support for Prop 8. Similar campaigns were mobilized against South …
Election 2008 and social media
For the first time in election history a presidential candidate used the powerful reach of social networking for something other than as a virtual ATM machine – the numbers tell the story: Facebook Obama: 2,379,102 supporters McCain: 620,359 supporters Obama has 380% more supporters than McCain Thanks to Forrester Research’s Jeremiah Owyang – @jowang MySpace Obama: Friends: 833,161 McCain: Friends: …