D R U M R O L L p l e a s e . . . Announcing AsioStudio’s first annual BEST PERSONAL BRAND OF THE YEAR AWARD … But first, a couple questions, do you think Kim Kardashian can rub elbows with Google’s best and brightest? Can Taylor Swift waltz into NORAD’s Headquarters and ask for a …
Big Money and A Young Entrepreneur
On a mid-summer day in 2011 young Anna, age 8, decided she HAD to go to a Selena Gomez concert. Conveniently, a concert was scheduled in September in Denver, CO, 365 miles from her Rapid City SD home. When she made her announcement that she and her mom would be attending, her mother looked at her like the mothers the …
South Dakota Facebookers Are Ad Click Happy
Yesterday Mashable’s Sam Laird posted an interesting article titled, Facebook Marketers Reveal States Where Users Click on Ads Most and guess which state lead the pack? Good old South Dakota is the Facebook click-through champion of the nation. In fact South Dakotans’ rate is 174% higher than the national average. If you look at that fact from an advertiser’s eye …
Infographics and the New Facebook Timeline
I’m a big fan of infographics. When done well an infographic is one of the best ways to convey complex concepts in an easy to understand way. The definition of an infographic at its simplest is – visual data. A more interesting description might be… research + data + graphics + art + design = infographic. In a way mankind …
Viral Video of the Week
It is the ‘world’s first-ever senior citizen LipDub!’ And it is quite masterfully done. ‘Residents from Clark Retirement Community in Grand Rapids, Michigan team up with Grand Valley State University Film & Video Production students, alumni, and professors to create this sassy video to the jazzy-sweet contemporary crooning of Michael Bublé.’ The YouTube video count seemed to be down at …
Space Shuttle Atlantis – The Last Shuttle Mission and Social Media
As I sat at my desk this morning watching the Space Shuttle Atlantis lift off the launch pad at Cape Canaveral this morning, I was both thrilled and saddened. Thrilled because I was witnessing a monumental scientific undertaking being executed almost flawlessly and saddened because this was the last of the Space Shuttle missions. I watched the launch live on …
Viral Videos of the Week
A Cirque du Solei performer flips before delivering the first pitch at Monday’s game between the Padres and Royals at Petco Park. The video was uploaded on June 26th and as of July 1, 2011 it had been viewed 1,118,922 times. There is a lot that is right about this video: It is amazing to watch It is short It …
Word of the Week – linkbait
This one has been around for a long time. The principle is simple, publish GREAT [or controversial] content on your site so other site owners will link back to it. The content can come in a variety of packages. It can be: insightful, profound observations or thoughts unique, humorous videos, text or images infographs illustrating timely topics sensational or polarizing …
Word of the Week – Tweetup
A tweetup is a gathering of twitter users usually for social purposes – or as Urban Dictionary defines it, ‘A gathering of nerds attempting social contact, likely for the first time. Usually disintegrates into everyone running to the nearest computer to type to one another’ …hum, why does that sound so familiar?
Social media and the beauty of excellence
A little while back Buddy Media published a study highlighting the most optimal times of the day and week to publish your brand posts on Facebook. Mashable did a fine job summarizing it in an article titled How to Improve Engagement on Your Brands Facebook Page. Here are a couple of excerpts: Daily Facebook engagement has three peaks: early morning …
2010’s Internet numbers
Back in the old days of advertising we used to look at media reach – how many subscribers a newspaper had, how many viewers watched a tv show, how many ears tuned into a radio broadcast. Then we would apply what now seems like caveman-like formulas to calculate what kind of return on investment an advertising campaign might deliver. Even …
Qwiki.com – a new search tool to get excited about.
I don’t often get giddy when I read about new software, search engines or products – actually that isn’t true at all, I have just taught myself to curb the enthusiasm and to take the wait and see approach. Once in a while though the little kid in me just jumps up and down for joy and say, ‘Looky, looky, …
Dick Termes rock YouTube!
This is a week of exciting Termes/Termespheres news. Stay tuned for the big announcement at the end of the week. While you are sitting on pins and needles though you might want to give him a high five for doing a spectacular job on his YouTube marketing efforts. Take a look at his latest videos and stats: 4 Point Perspective …
Video Marketing – when seeing is doing
Where do you turn if you want to learn a new skill or purchase some new fancy gadget? The internet? That’s what I thought. Recently, I decided I wanted to learn how to photograph a water drop so I headed over to our trusty friend, Google and typed ‘photograph water drops’ in the search box. Here are the results: Digital-photography-school.com …
Google’s Personalized Search
Oh Google, we love you so but why do you have to keep stirring the pot? Oh yes, because it is your job, I forgot. Last month Google rolled out their ‘personalized search’ for everyone. This isn’t new technology. It has previously been available to only those folks who were signed into their Google account. Now, we all get to …
Marketing – Outback Steakhouse’s Bloomin’ Onion/Facebook campaign
Outback Steakhouse recently offered a free ‘Bloomin’ Onion‘ to the first 5,000 folks who signed up on their Facebook Fan page. The results? They added 24,000 new fans in the first week. And the numbers just keep on growing.
The 5 spoked wheel of social marketing
Social marketing, at its core, is like a wagon wheel. It has a hub and 5 spokes which can conveniently be arranged into a fine circular object that will handily take you down the social track. The hub is your blog Spoke #1 – a social networking account on Facebook. Spoke #2 – a microblogging account on Twitter. Spoke #3- …
Do you ever wonder what your dog is thinking?
I do all the time. I know he likes to eat. Every time I come home he picks up a shoe or a shawl or a shard of printed out news and brings it to me, tail wagging – happy and welcoming. Like the well trained owner that I am, I dig the dog food cup into his food bucket …
Is Twitter worth the time?
On June 22nd Amazon acquired online shoe/clothing merchant Zappos.com with a stock deal valued somewhere between $850 – $920 million. I’m sure there a more reasons for this acquisition than meets the eye but the most stated reason is Zappos’ CEO’s philosophy of “karmic capitalism”. What goes around comes around couldn’t be truer in this case. Tony Hsieh is Zappos’ …