On a mid-summer day in 2011 young Anna, age 8, decided she HAD to go to a Selena Gomez concert. Conveniently, a concert was scheduled in September in Denver, CO, 365 miles from her Rapid City SD home. When she made her announcement that she and her mom would be attending, her mother looked at…
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Yesterday Mashable’s Sam Laird posted an interesting article titled, Facebook Marketers Reveal States Where Users Click on Ads Most and guess which state lead the pack?  Good old South Dakota is the Facebook click-through champion of the nation. In fact South Dakotans’ rate is 174% higher than the national average. If you look at that…
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I’m a big fan of infographics. When done well an infographic is one of the best ways to convey complex concepts in an easy to understand way. The definition of an infographic at its simplest is – visual data. A more interesting description might be… research + data + graphics + art + design =…
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It is the ‘world’s first-ever senior citizen LipDub!’ And it is quite masterfully done. ‘Residents from Clark Retirement Community in Grand Rapids, Michigan team up with Grand Valley State University Film & Video Production students, alumni, and professors to create this sassy video to the jazzy-sweet contemporary crooning of Michael Bublé.’ The YouTube video count…
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As I sat at my desk this morning watching the Space Shuttle Atlantis lift off the launch pad at Cape Canaveral this morning, I was both thrilled and saddened. Thrilled because I was witnessing a monumental scientific undertaking being executed almost flawlessly and saddened because this was the last of the Space Shuttle missions. I…
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A Cirque du Solei performer flips before delivering the first pitch at Monday’s game between the Padres and Royals at Petco Park. The video was uploaded on June 26th and as of July 1, 2011 it had been viewed 1,118,922 times. There is a lot that is right about this video: It is amazing to…
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A little while back Buddy Media published a study highlighting the most optimal times of the day and week to publish your brand posts on Facebook. Mashable did a fine job summarizing it in an article titled How to Improve Engagement on Your Brands Facebook Page. Here are a couple of excerpts: Daily Facebook engagement…
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Back in the old days of advertising we used to look at media reach – how many subscribers a newspaper had, how many viewers watched a tv show, how many ears tuned into a radio broadcast. Then we would apply what now seems like caveman-like formulas to calculate what kind of return on investment an…
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I don’t often get giddy when I read about new software, search engines or products – actually that isn’t true at all, I have just taught myself to curb the enthusiasm and to take the wait and see approach. Once in a while though the little kid in me just jumps up and down for…
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This is a week of exciting Termes/Termespheres news. Stay tuned for the big announcement at the end of the week. While you are sitting on pins and needles though you might want to give him a high five for doing a spectacular job on his YouTube marketing efforts. Take a look at his latest videos…
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